What are Roller Shades and Why Do You Need Them?
Roller shades are one of those window treatments everyone has seen, but many haven’t truly noticed them and their benefits. While their ability to blend in with their surroundings is one of the most popular traits, they can also have a striking presence in your décor.

At AAA Blind & Shade Factory, we have several Hunter Douglas roller shades to choose from, and our expert team is here to explain why you need them in your Virginia Beach, VA, home.
Types of Hunter Douglas Roller Shades
Many homeowners find themselves elated to learn how many styles of Hunter Douglas roller shades there are, including:
Reasons to Consider Roller Shades
One of roller shades’ most popular attributes is their space-saving design. When you raise them, they disappear into a sleek headrail, eliminating stackback that hinders your view of the outdoors. A patented custom clutch ensures smooth, reliable operation every time.
Roller shades are durable, and an extensive fabric selection gives you the perfect light control, privacy, and UV ray protection. You can incorporate roller shades into any room of your home, using them throughout to create a cohesive appearance.
Get to Know Hunter Douglas Designer Roller Shades
The cornerstone of Hunter Douglas roller shades, Designer Roller Shades have a minimal light gap and are available in over 370 color and fabric combinations. Enhance the versatility of your Designer Roller Shades with the dual roller design, or Duolite®, which places an opaque shade behind a sheer front material. Decorative accents for the top or bottom and a fabric-covered headrail give these roller shades a polished appearance.
Designer Roller Shades come with various control system options to meet your needs, including:
- PowerView® Automation: This award-winning system offers hands-free control using the PowerView® App, the handheld Pebble® Remote, or voice commands when you sync it with your smart home setup via the PowerView® Gateway.
- Beaded Loop: A continuous beaded loop eliminates dangling cords, and a wall-mounted cord tensioner provides easy adjustment.
- LiteRise®: Push or pull on the bottom rail to raise or lower your Designer Roller Shades. When you release the rail, the shades remain securely in place.
- UltraGlide®: The retractable wand remains a constant length for safety. You can pull it to lift and lower your shades.
- Push-Pull: A basic manual control system that gently adjusts your shades when you push or pull on the bottom rail.
- SoftTouch® Motorization: This battery-powered motorization option raises and lowers your shades when you push or pull the wand.
Shop Designer Roller Shades Near Virginia Beach, VA
Which Hunter Douglas roller shades will you use to elevate your home’s aesthetic? The friendly AAA Blind & Shade Factory designers can help you choose the style and material to complement your décor. Our exceptional service has made us one of the area’s most successful Hunter Douglas dealers.
Get started when you request a consultation online or call (757) 481-5805. AAA Blind & Shade Factory is located near Virginia Beach, and we proudly serve Virginia Beach, Norfolk, Chesapeake, and the surrounding communities.
